Mary Willman Texas Realator
Seller’s Guide

Deep Cleaning: Wash all floors, walls, doors, windows, windowsills, blinds, baseboards, shelves, countertops, toilets, tubs, and showers. Clean all appliances inside and out. The goal is to make your home feel as close to new as possible.

De-Clutter: Start packing items into boxes which can be stored in the garage. You want to emphasize the size of rooms and allow buyers to imagine their own belongings in the house. Therefore, you want to greatly reduce the amount of stuff in each room including closets.

Air-Fresheners: Smell can greatly affect a buyer’s impression of your home. Eliminate any bad odors with air-purifiers and Febreeze spray. If necessary, replace carpet and curtains. Then create a good smell with air-fresheners. I suggest glade pluggins.

Repair: Fix all things broken and cracked. Even the smallest crack in the wall should be patched up. Replace stained carpet. It is cheaper to fix things before they are negotiated in the contract, and repairing prior to putting your home on the market creates more offers.
Clean your bath towels, rugs, and shower curtains or buy new ones.
Put out your best bed linen or buy new bed linen.
Play soft background music.
Make sure each room serves only one purpose. For example, a home office that doubles as a workout room should become just a home office or just a workout room, not both. Multi-purpose rooms convey a subtle message that the house is not large enough for a person’s needs.
Place lamps with high-wattage bulbs in every room and turn them on for tours.
Use decorating ideas from new construction model homes or catalogs. Both are aimed at appealing to the mainstream.
The front porch and door are the first impression, make sure it counts! Replace the front door if necessary.
Pull drapes back and open blinds to allow in as much natural light as possible.
Arrange furniture to facilitate flow. Move whole pieces of furniture to the garage if necessary.
Paint over white, dark, or highly personal colors with warm neutrals.
Put fresh (not plastic, silk, or dried) flowers in as many rooms as possible.
Update and unify the home by replacing light fixtures, faucets, doorknobs, and cabinet hardware.
Make sure your home is set to a comfortable temperature for showing while you are at work.

Multiple Listing Service
This marketing tool is by far the most successful in generating showings. Agents search the MLS to find properties to show buyers. In addition, many buyers receive automatic email updates from their agents any time a property comes on the market that meets their criteria. It is important the description is accurate and entices people to come see the home. Well-taken photographs are also an important part of the MLS listing.
Directional Signs
Directional signs simply point people in the direction of a home for sale, your home. Without them, many interested buyers may drive near your street and never know your home is for sale.
Sign in Front Yard With Phone Number
The sign in your front yard announces to the world that your home is for sale. The phone number at the bottom of the sign allows buyers to call me to learn more information about your home and to schedule a showing.
Outdoor Flyers
The outdoor flyers provides information about the home including price, square footage, number of bedrooms, number of bathrooms, and special features, photographs of the interior, and invites the buyers to schedule a showing.
Open Houses with Beverages Posted on the Internet
Open houses are a time when buyers can view your home without an appointment. I post open houses on the internet to attract as many buyers as possible. Open house signs are placed through out the neighborhood, and beverages are offered.
Property Tours
Property tours are a time when I bring other agents through your home for suggestions on how to improve the appearance and to inform others in the real estate business that your home is for sale. Many times the other agents are working with buyers that may be interested in the home.
Tell Friends, Family Members, and Co-Workers
You can help market your home too by spreading the word to everyone you know that your home is for sale. The more people that know, the faster it will sell.
Feedback Forms
These forms invite agents and buyers to give valuable feedback on their showing. This information helps us to work on any areas we missed or to identify buyers interested in making an offer.
Home Brochures
The home brochure allows buyers to remember how beautiful your home is compared with the others they will see. It provides information about your home including price, square footage, number of bedrooms, number of bathrooms, and special features and continues to sell your home, even after they leave.
Website Many buyers rely on the internet to do their initial home search. Your home will be advertised on the web along with color photographs and information about your home’s many features.

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